About
Family-Run. Operator-Led. Built to Last.
Coho Media Group is a family-run firm focused on building and operating digital platforms, event systems, and media programs that last.
We don't chase projects.
We build systems we're proud to put our name on.
By The Numbers
200+
Broadcast Productions
25+
Years Technical Experience
35+
Years Media Strategy
Our Story
Coho didn't begin in a boardroom.
It began in the field.
In broadcast production rooms in the late 1990s.
On event grounds.
Behind cameras.
Inside complex digital builds.
In real conversations with business owners trying to make their marketing budgets work.
Over the past two decades, our team has:
- Produced over 200 local broadcast television shows
- Launched and operated large-scale expos and tournament series
- Built scalable digital platforms
- Integrated hospitality partnerships into destination programming
- Modernized public-facing infrastructure
- Delivered measurable results across traditional and digital channels
We saw how fragmented marketing and disconnected systems failed good businesses.
So we built differently.
Coho was shaped by execution — not theory.
The Owners
Rob & Hillary Holman
Owners
Coho is proudly family-owned and operated.
Rob Holman
Rob began his career in the late 1990s in the dominant newspaper and broadcast era. Over the course of his career, he has produced more than 200 local broadcast television shows and helped hundreds of clients meet their marketing goals.
Rob's approach is grounded in measurable performance. He ensures every engagement aligns with budget, timeline, and tangible outcomes.
Keep the work accountable. Deliver on time. Stay under budget. Produce results.
Hillary Holman
Hillary blends business discipline with outdoor passion.
She leads:
- Event management
- Advertisement sales
- Sponsor coordination
- Deliverable production
- Strategic partnerships
From orchestrating expos to aligning sponsors and ensuring quality deliverables, Hillary ensures Coho's event ecosystems operate smoothly and professionally.
Together, Rob and Hillary built Coho with one principle above all:
Long-term integrity over short-term gain.
Technical Leadership
With over 25 years of experience in web development, Jesse leads technical direction at Coho Media Group while also teaching web technologies at North Idaho College.
Specializing in Drupal, React, and scalable server infrastructure, Jesse designs platforms that are secure, performant, and built for growth.
He blends clean architecture with real-world practicality — building systems that hold up long after launch.
Creative & Media Leadership
Jay leads creative direction and video production across platforms and live environments.
His expertise ensures that media assets are:
- Professionally produced
- Strategically aligned
- Sponsor-aware
- Consistent across digital and physical environments
From broadcast-level content to event coverage, Jay ensures storytelling supports operational goals.
Bekki Whitney
Media Director
With over 35 years of media and marketing experience — including 30 years as a partner in a successful agency — Bekki brings seasoned perspective to media planning and budget strategy.
Certified to work directly with Google, she understands how to deploy marketing budgets effectively across electronic, print, out-of-home, and digital channels.
Her experience ensures disciplined media strategy and accountability.
The Coho Crew
The Operators Behind the Work
We are not a loose network of freelancers.
We are a coordinated team operating across digital platforms, events, media production, and growth systems.
Our Standard
Rob and Hillary are aligned on one core belief:
We will not take someone's money to build something we wouldn't stand behind.
If a project is not right for a client — we say so.
If it won't deliver value — we won't recommend it.
If it won't hold up long term — we won't build it.
We would rather lose a project than allow a client to lose trust, reputation, or resources.
That discipline defines Coho.
How We Work
We do not silo capabilities.
Strategy informs platform.
Platform informs media.
Media informs growth.
Growth informs iteration.
We integrate:
- Digital infrastructure
- Event systems
- Media production
- Sponsorship frameworks
- Audience capture and retention
Under one accountable structure.
Family-First, Client-Focused
Being family-run shapes how we operate.
We protect:
- Our team
- Our clients
- Our partners
- Our reputation
We build work our families can be proud of — and that our clients can confidently stand behind.
Integrity is not marketing language here.
It is operational policy.