Intermountain Foundation / CraveNW
Intermountain Foundation / CraveNW
Brand architecture spanning media, hospitality, and outdoor community under a unified foundation.
The Challenge
- Multiple brands under one organization (media, hospitality, outdoor)
- No unified brand architecture
- Disconnected digital presence across properties
- Need for consistent identity across digital and physical environments
What We Built
- Unified brand architecture across Intermountain Foundation properties
- CraveNW media and content platform
- Digital presence for hospitality operations
- Cross-property identity system
- Content and media production framework
Results
Cohesive brand identity across media, hospitality, and outdoor operations
Unified digital presence
Content production framework operational
Cross-property brand governance established
What This Proves
Intermountain Foundation demonstrates how organizations with multiple properties and audiences need unified brand architecture — not separate agencies for each brand.