Lewiston Destination Events
Lewiston Destination Events
Destination-building tournament and expo programming in Lewiston, Idaho.
The Challenge
- No established event identity
- Limited regional draw
- Hospitality partners needed occupancy drivers
- No recurring event framework
What We Built
- Steelhead Expo launch and operations
- King of the Confluence tournament series
- Vendor and sponsor coordination systems
- Partnership framework with Hells Canyon Grand Hotel
- Marketing and audience capture systems
Results
Multi-day events drawing regional attendance
Hotel partnership generating direct occupancy lift
Recurring event framework (not one-off)
Sponsor and vendor integration operational
Foundation for year-round destination programming
What This Proves
Lewiston demonstrates how structured event programming builds a destination — driving visitation, hospitality occupancy, and sponsor value that compounds annually.